Really Loving This Exhibition-Trailer Trend

This is a classy way to promote exhibitions and extend the value of your art work. I love the trailer trend.

Gallerist

(Courtesy Hammer Museum) (Courtesy Hammer Museum)

Just want to say that I am really enjoying this new practice of museums and artists making video previews to promote their upcoming exhibitions. Very entertaining and, apparently, very effective. For instance, last year, I was pretty excited for the Carnegie International, but when they started dropping intriguing and crisply edited trailers a few months before the show opened, my excitement turned into unadulterated obsession. Have a look at them. Really great.

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